Your showroom is the face of your business – which is why, it should do what it is meant to – attract potential customers, make them linger for as long as possible, and encourage them to make a purchase. Whether you sell high-end bikes, precious jewellery, baby products, party dresses or exclusive wines, creative and intelligent showroom interior design is something you cannot take lightly.
At BlueMasons, we know that every business (aka every showroom) is unique. This is the reason why we first research your industry and competitors, understand the nature of your business, and study your target customers, before planning the design and executing the same. As one of the top showroom interior designers in Kolkata, we leave no stone unturned to make your showroom visually attractive, easy to explore, practical, and the kind of space that influences visitors to buy.
Irrespective of the space you have, we keep some basic things in mind for your showroom or shop interior design – brand image, customer demographics, product type and pricing, layout, materials, lighting, and colours. We also believe that factors like textures, decorative accents, music and mirrors have key roles to play. Most importantly, at every stage, we consult you and then offer the best solution possible for your showroom.
As established shop interior designers who have worked with a variety of businesses, we always keep your budget in mind. Our aim is to make your showroom stand out and make every footfall count, without losing sight of your affordability. Since BlueMasons offers turnkey services, coordination of multiple processes, quality control and timely delivery becomes a piece of cake.
Your brand and target audience – Showroom interior design is a lot about what your brand stands for and who is your target audience. We consider this while picking the theme, colours, materials and textures. For instance, a showroom featuring designer clothes won’t look like a store that deals with adventure sports accessories. The former will usually have an upscale and sober appeal, while the latter will be more earthy, bold and raw. We consider your price range and the kind of customers you handle too. We make sure your showroom matches their psyche and preferences.
Layout and flow – A convenient layout that allows visitors to navigate the showroom without crowding or wondering where to find what, is the success mantra for a big or small showroom interior design project. The flow of the design determines how much time potential customers will spend in your showroom, whether they will check out all your collections and if they will buy something finally. So, we first understand how many products and collections or categories you will showcase, what should go where, how to display items that are usually bought on impulse, and what products will be featured near the entrance, billing counter and trial rooms (if applicable). Our aim is to get maximum traffic and drive conversions.
Materials and textures – As experienced showroom interior designers, we are careful while choosing materials as they reflect your brand image and create the mood or ambiance you want. For instance, a bike showroom might do well with an industrial chic look that involves a lot of metal and brick finishing. Marble might be a good choice for a diamond jewellery showroom on the other hand. We also play around with smooth, glossy, matte, rugged and embossed textures to add visual depth and character to your showroom.
Mirror and lighting – Your showroom decoration or design can be a hit or miss depending on how you use different lights and mirrors. At BlueMasons, we know exactly where and how to use ambient, accent and task lights to create the perfect ambience and mood, without compromising on functionality. We can focus on your best products, make it easy for customers to read labels and bills, and like what they see in trial rooms. Our designers are also smart with mirrors, especially when it comes to creating a spacious and airy feel.
Colours and music – Based on the nature of your business and clientele, retail store interior design can reach an all-new high with the right colours and music. We know how different hues and combinations affect the mood of prospective customers. We can also use colours that complement your brand logo, brand identity, product pricing, and the vibe people associate you with. BlueMasons designers can zero in on the right background music and volume to create a positive atmosphere, impress those who walk into your store, and provide the motivation they need to make a purchase.
Technology – As forward-thinking showroom interior designers in Kolkata, we are familiar with the technological or digital advances that bring you more traffic and sales. For instance, digital signages can make visitors aware about discounts, offers, and new collections in a colourful and engaging manner. You can also have easy to use digital interfaces that allow visitors to search for specific products without moving around or leave behind their feedback. We use the latest technology for securing your showroom against theft, vandalism, and to help you keep an eye on what everyone is doing.
• We design showrooms to stun your visitors and convert them into customers
• Our beautiful past projects will give you countless reasons to choose us
• We take care of everything from conceptualisation to execution so that you can relax
• We are known for our innovative use of materials, colours, lights and technology
• Our showroom designs are super functional, comfortable and use space brilliantly
• We give your showroom that competitive edge no matter what your budget
• We design showrooms for every kind of business and deliver on time
